3 Books to Triple Your Income
The Amplified Impact Podcast
January 12th, 2023
In this episode of Amplified Impact, Anthony discusses the importance of reading and how it has helped him triple his income.
He shares the titles of three books that have had a significant impact on his financial success and breaks down exactly how each one was applied in his life.
He acknowledges that he is biased as he loves reading and considers books to be his most cherished possession.
Anthony emphasizes that reading requires discipline, time, and effort, and thus, it is a valuable skill for successful people.
He also highlights that reading allows for the acquisition of deep and insightful knowledge that can contribute to success in various aspects of life.
TWEETABLE QUOTE:
“The gap between good and great is surprisingly big. The gap between good and good enough is surprisingly small. Most of us can clear that gap. Fundamentals consistently applied, eventually win.” – Anthony Vicino
LEAVE A REVIEW if you liked this episode!!
Let’s Connect On Social Media!
instagram.com/theanthonyvicino
Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.
Learn More About Investing With Anthony
Invictus Capital: www.invictusmultifamily.com
Multifamily Investing Made Simple Podcast
Passive Investing Made Simple Book: www.thepassiveinvestingbook.com
Episode Transcript:
Anthony: [00:00:00] Hey, what’s up guys? Welcome back to your daily dose of Amplified Impact today. This is going to be an episode where you’re going to have some things you can walk away with, some homework that you can apply to your life. And if you do, then you might see results that were similar to mine, which is, these three resources, these three books that we’re going to talk about.
Anthony: They’ve pretty much helped me triple my income. So probably even more than that, but “Three books to Triple Your Income”, I think is the title of this episode. So just trying to be, you know, nice and click bait-y, really catchy. But, I do believe, and I’m going to break down exactly how these helped me. . So that’s not just Oh really?
Anthony: Wishy washy. Hey, by the way, I read this book and then the next thing I know, bam. No, I’m going to tell you exactly how it was applied. So, but it, before I get into that, I got a question the other day from a young guy. He asked me, how important do you think reading is? And granted, let’s preface this, I.
Anthony: Believe I am very, very biased. I love reading. Obviously, I’m, I used to be an author. I guess I [00:01:00] took, I, I guess I still am. so I, I hold books in very, very high regard. They’re very precious. In fact, in my personal life, , Jamie gives me a lot of crap- Jamie’s my partner. she gives me a lot of crap because books are my most cherished possession.
Anthony: I, I’ve never, I, I, I don’t get rid of books, so I have thousands and thousands and thousands of books that I’ve read that I kept on bookshelves, and they are, if the house was to burn down, I would run back in and I’d just start grabbing my books and they’re, they’re super precious to me. So with that said, I’m very, very biased.
Anthony: However, I do believe that like when I’m look at the people who are successful in their lives and the people that I’ve had, like the good fortune of being around and asking them questions and like just probing, like, what, what are the commonalities between all these people? The thing I see over and over and over is that pretty much all of them, Maybe they don’t read a ton.
Anthony: I’m not talking about like reading 50 books a year. Like the average CEO reads 50 books a year. No, bullshit. I don’t think that’s true, but I do think like successful people read, I think insightful, thoughtful people read. The reason I think this, I think there’s a correlation here [00:02:00] because I think reading is just so slow and cumbersome.
Anthony: it’s awkward. It takes a lot of time. It can be very, very boring, especially in a world of, you know, the digital glitz and glamor of all the pixels on your, on your phone or on your, on your TV . It’s really, really easy to get sucked into those things. Books are not like, they take a lot of willpower, a lot of discipline to apply.
Anthony: So right there, like I’m a big fan of doing things that are hard, applying discipline, like having daily discipline activities. Reading is one of those. So even if you didn’t get anything else ought to the book itself, even if it’s a terrible book, like the, the, the muscle that you develop by making yourself sit down and read and consume, the thing is, is a benefit that I don’t think people talk about nearly enough with books.
Anthony: However, if you’re reading the right things, you’re also getting some deep, deep, insightful knowledge from a person who spent a lot of time wrestling with these concepts and putting them down in a very cons, in a very thorough way inside of a book. So you’re one, you’re getting the discipline practice of reading, but then you’re also getting like the information, which is fantastic.
Anthony: [00:03:00] So I think reading is one of the most important skills that successful people, across the board typically have. Now, I know there’s going to be exceptions. People who say, I never read anything. Perfect. But generally speaking, I think the, the pros, the, the benefits of reading far outweigh the cons. So take that for what it’s worth.
Anthony: Now, my recommendation for three books that if you’re looking to triple your income, trying to build a better business, trying to, you know, get further out along than where you are in life, these three books will help you do that. So maybe start with these. Number one is Hundred Million Offers by Alex Hormozi.
Anthony: the subtitle is How to Make offers So Good. People Feel Stupid Saying No. And I think that’s one that’s like the best subtitle ever. in terms of like, it’s very clear Alex Hormozi is a master of sales and marketing copywriting. He understands exactly like how to put, how to, how to create a hook that really gets you sucked in.
Anthony: That’s a great title. So Hundred Million Dollar Offers. a book that’s very, very detailed in terms of how to actually structure an offer or a product, a service or whatever, for a customer in a way that [00:04:00] makes them go, this is a no-brainer. I’m going to do this thing. The book is very, very easily consumed.
Anthony: It’s like 150 pages, maybe, maybe a little bit more, but you can consume it in an afternoon. It’s very, very actionable. Very, very detailed in how you can apply it to your own personal life, the way that it worked for me, specifically, there’s a section in there that talks about pricing and how we can increase the lifetime value of our customers in a couple of different ways.
Anthony: We can get them to buy more, we can get them to buy more frequently. We can get them to buy at a higher price. For me, it was that higher price that really resonated because as Alex says, there is no benefit, like to being the second cheapest, like the cost leader, right? If you’re not the cost leader, there’s no benefit to being in the second place to being the second cheapest, so you might as well go and be the most expensive.
Anthony: And I think that’s really interesting from like a fulfillment perspective and then also a product development perspective. You can, if you charge more, then you can spend more to create a better product, which was more likely then to deliver the results the customer wanted, which is going to turn them into a raving fan and then they’re going to refer it to [00:05:00] somebody else.
Anthony: And that’s how you get that like, virtuous, spiral going. So this is something that I thought about when I was creating this course last month, which is the Capital Raising course. And in terms of pricing, . Originally I was only going to price it like 50 bucks, and then I was going to offer my like small group coaching.
Anthony: There’s, there’s the course which you can get that it’s also small group coaching and then there’s also private coaching and I was going to do it like 50 bucks for the course, maybe 200 bucks for the private, like the small group and maybe like a a thousand dollars for my private coaching. Well, Taking Alex’s lesson to heart, I said, okay, well let’s, let’s see what we can actually get for this.
Anthony: So instead of 50, we made that 500, we 10X-ed it instead of a thousand for the small group, or I’m sorry, 200 for the small group. We moved that to a thousand. And instead of the thousand for the, the personal training, it’s 5,000. And sure enough, like it filled up, the course is filled up, which is like bonkers to me.
Anthony: It is really, it like gave me the resources then to really pour back into the group and to make sure that I deliver like a really excellent product. [00:06:00] But that’s just one example where just changing the price led to a 10 x, 10 x in many instances, 10 or five to 10 x depending on how you look at it.
Anthony: increase in the revenue of the course. Had I just sold it for cheaper versus at the high price. Also, it makes it fulfillment so much easier because now instead of having like a hundred different customers that I have to serve, I don’t think I have like 20 and I make way more. So, that’s number one.
Anthony: That’s the first book, Hundred Million Dollar Offers by Alex Hormozi. There’s so many good tidbits in that book. Go check it out. Second book is the Almanack of Naval Ravikant, and in full transparency, this book did not actually increase my income at all. because my experience with Naval Ravikant was originally through his podcast and his tweet storms like How to Get Rich Without Getting Lucky.
Anthony: Those were very influential in my life. But this book was written by Eric Jorgenson, where he goes and he listens to, takes all the content that Naval has created over the years and puts it into a book, and I, I think he just did a really, really good job. So I want to give it props here. I want to give, I want to suggest it to you because when it’s easily consumed, I think Naval [00:07:00] is brilliant at taking complex concepts and distilling them down to a single sentence that can then be actionable for you.
Anthony: For me, the, the way that this manifested in terms of like increasing my earning potential, Overall, my net worth is Naval talking about leverage and the different manifestations. And I just did a podcast on this the other day talking about the four different types of leverage between labor, capital, technology, media, and I’ve been using them to different degrees throughout my life, however, or at least do my business life.
Anthony: However, it was only like a couple years ago when, when I heard Naval talking about it so succinctly and so clearly that I realized, oh, Now I can draw the parallels between what I was doing subconsciously, and now I can make it conscious. And I think whenever you can take your subconscious skills, like things that you just do inherently well and make them conscious, like you’re going to be able to do them at such a higher level.
Anthony: And that’s what it did for me was started looking at how am I using these different forms of lever and how can I be doing it better? So, That’s book number two, Almanack of Naval Ravikant by [00:08:00] Eric Jorgenson. And the third book is How To Get Rich by Felix Dennis. And this is like my favorite book on like the topic of getting rich because it comes from a guy, who built pretty much a billion dollar industry or a company, in Maxim Magazine, and he was a big magazine guy.
Anthony: And so it’s coming from, like, when he talks about how to get rich, it’s coming from a perspective like how he actually did it. And like most people that are talking and teaching about how to get rich, they’re, they might be like a millionaire, maybe even like a decamillionaire, but like almost a billionaire. Like the, the number of resources out there from those people.
Anthony: Very, very few and far between. So when they talk, when they’re very, when they talk on it on the topic, I think it’s well worth listening to. And Felix Dennis, gets, gets a gold star in my book because he is just so damn entertaining. Like his life is super interesting and he’s a very compelling writer and he’s a great storyteller.
Anthony: So that book is really, really fantastic in that sense. One of the things that he talks about in there, which is how he built his company, is by like guarding equity very, very closely and saying, I’m not giving away equity for anything. So this is important because in other businesses that I’ve [00:09:00] built in the past, like I was much more willy-nilly in giving away equity to
Anthony: Low level partners and people that were helping, but they didn’t necessarily, it didn’t justify the equity when I could have just paid them a bigger salary, bigger bonus structure, and kept the equity and thinking about what’s the downstream ramifications of that equity versus just the initial cash outlay at the beginning.
Anthony: And that was really, that’s really a new framework for me in the last couple of years and thinking about, okay, what’s, what’s this look like over 15, 20 years of what I’m building . And that’s not to say you should just be entirely stingy and not bring any partners into your deals, but understanding like, okay, five to 10% bump of in of equity can be really, really meaningful.
Anthony: So if you just keep diluting yourself, like amongst different vendors and, and partners that you’re bringing in because you’re trying to save on cash in the beginning and you think that equity and sharing that is going to be the way that you can get great, talented, when you do the math on it, it ends up being incredibly.
Anthony: So those are the three books, that have really helped me think about my earning potential, my net [00:10:00] worth, like how we’re building the businesses and doing it more effectively. That’s hundred Million Dollar Offers by Alex Hormozi. We’ve got Almanac of Naval Ravikant by Eric Jorgenson and How to Get Rich by Felix Dennis.
Anthony: So highly recommend you guys go check out those books, maybe get the audio books. Probably while worth listening to, I, I’ve listened to the Alex Zi audiobook. Very, very fantastic. He reads it himself. He used a little pillow for it and read it into a hundred dollars microphone. So that’s pretty cool. and I think he sold like a million dollars of a million, like a million dollars’ worth of revenue from those books that he sells at like 99 cents.
Anthony: Fantastic book. anyways, go check them out. You can get that one in particular for 99 cents on Amazon, so no reason to not go get it. And if you got any value at it, this do me a favor. Just drop a review, go share it with somebody that you think, might like to listen and, I’ll catch you guys in the next episode.
This Week On YouTube
These 3 Daily Habits Made Me A Millionaire in 3 Years
Whenever you’re ready, here are 3 ways I can help you:
1. Unleash your hyperfocused mind to dominate life, business, and everything in between? Here’s how:
→ The Hyperfocused Masterclass: the exact system I used to overcome ADHD, write 12 books, build 4 businesses, and acquire $70M of real estate.
There are a handful of spaces left in The Hyperfocus Masterclass for those who want to snag the early bird preorder special discount of $49.
Email anthony@anthonyvicino.com to let me know you want on the waitlist.
2. Learn to passively invest in commercial real estate with better returns, less risk, and zeo hassle.
→ Invictus Capital: my real estate private equity firm.
→ Multifamily Investing Made Simple: Top Apple Podcast.
→ Passive Investing Made Simple: Amazon Best Selling Book with 100 5 star reviews.
3. Want more like this? Check out these 3 popular articles from the vault:
