Originality in Business is Overrated
The Amplified Impact Podcast
January 17th, 2023
Let’s get real about building a business. I’ve seen many entrepreneurs burning out trying to be “original.”
Spoiler: it’s overrated. Seriously, why reinvent the wheel? Copy what works.
Whether it’s marketing or customer service, study the timeless practices in proven industries.
Picasso said, “Good artists copy, great artists steal”…not literally, but by making it uniquely theirs. Be you, but don’t overlook what already works.
This one’s short but sweet. Learn from my blunders. Stay on the proven path, don’t overcomplicate things. Your success model already exists.
TWEETABLE QUOTE:
“You are already a niche of one. You are a special snowflake. So you don’t have to do anything other than doing the thing in your own way.”
– Anthony Vicino
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Episode Transcript:
Listen up, all you special little snowflakes. If you are trying to build a successful business, the truth is you need to stop trying to reinvent the wheel. I think a lot of entrepreneurs that I stumble across are striving for originality and striving for some unique value proposition. They think it’s gonna be the thing that differentiates themselves and makes them and stand out in a crowded place. And hell, here’s the truth. Originality is completely overrated. Truly. And not just originality in your product and originality in your marketing, and originality in your customer service, any of that stuff, it’s unnecessary.
And you’re playing the game on hard mode by trying to reinvent everything and do it in a new way that nobody’s ever thought of before. It’s exhausting, and it will exhaust you. Instead, 99% of the time, you simply need to copy what’s already working. Pay attention to what your competitors are doing. Pay attention to what has worked in the past in the timeless industries like direct marketing and copywriting, or customer service and high end hospitality. Study those things that have stood the test of time, and they work over and over and over and over again. And then take those best practices and implement them into your business. There’s no need to reinvent the wheel and make this harder than it already is.
And trust me, business is already pretty damn hard on its own. Now, that’s not to say you shouldn’t have any originality, because I think that’s important, to have something you want to stand out in some way. But the way that you do that is by being uniquely you. Maybe if you’re a brand, a personal brand or service or whatever, you are already a niche of one. You are a special snowflake. So you don’t have to do anything other than doing the thing in your own way. But it’s very possible, as Picasso pointed out, that good artists copy, great artists steal. When he said that, he doesn’t mean, like, actually steal it, but taking the thing and being able to morph it and make it your own, I think that’s where originality really comes in.
Take the thing that’s already working and figure out how to adapt it for your own unique flavor, your own style. And you do that, then you have all the pieces of the puzzle already in front of you. You don’t need to go out there and build this new fandango system. Just do what’s already working. Stop trying to be original. Stop trying to be fancy. If your goal is to build a business that’s successful. You already have countless examples of what that looks like, so just go copy them.
Seriously, work for them. It’ll work for you, I promise. So that’s going to do for me. Guys, this is a little weird one, a little bit short one. But I was thinking about this because I fall into this out quite frequently where I think I need to be original and be like, doing something different. And the more I try to do things differently, the more I realize I’m an idiot. I should have just stuck to the tried and true trodden path, and I would have gotten so much further. So hope this brings you some value.
Don’t repeat my mistakes. Don’t be dumb like me. That’s going to do it for me, guys. I’ll catch you in the next episode. Until then, stay hyper focused, my friends.
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