Sometimes You’re Not Wrong, You’re Just Early

And the example that I often give is if I bought a house, a duplex tomorrow, and in the first year it produced, say, $10,000 of pure profit, cash flow, you might look at that and say, that was a good investment, right? But what if in year two, the roof caved in and now I need to invest $50,000 to fix that? Well, there goes my profit, right? So now if you were to measure, is this a good or bad investment at the two year mark, you would say that wasn’t a very good investment. Now you’ve lost money, right? But what if right after I finished that roof, somebody approaches me and they offer to buy that house for, you know, 100,000 more than what I paid for it? Well, on that day, you might look at this and say, well, this is now a good investment, right? So simply, the time frame in which we measure the quality of something is often more important than the actual, you know, the objective reality of that thing. And when it comes to content creation, the thing that I like to remind myself is that on a long enough timeframe, like, you have an infinite timeframe in which to let time do the heavy lifting. And so whether or not something hits in the first month or in the 6th month, if you’re putting out quality content, there’s always a chance that that can take off in the future. And so going into that and trying to control the controllables and control the input and make it as good as you possibly can is the most important thing. And then what’s going to happen is going to happen. And it might be today, it might be in two years from now, but as long as you keep showing up and putting out the best content that you can, then you can rest easy at night knowing that you, you have done everything within your power. But just don’t get too hard on yourself, because again, you know, it might not be that you’re wrong, your product, your content, your idea, whatever it is, it might just be that you’re too early to the market and it just needs a little bit more time for whatever, everybody else to catch up.

So I hope this brings you a little bit of solid if you’re out there and you’re struggling to get some traction right now, because that happens to us all in this game of business, but that’s going to do it for me. I appreciate you guys being here. If you’ve checked out that video if you haven’t. It’s called the five mental models. What is it called? Five mental models that’ll transform your business. I can’t remember what it’s called. It changed from the original title, which was the art of thinking strategically, which is still my favorite title, but didn’t perform as well. So go check that video out, let me know what you think, and we’ll catch you in the next video, guys.