Here’s How We Make Our YouTube Videos
The Amplified Impact Podcast
March 23rd, 2023
I want to take you behind the scenes today. I want to take you through our process when making a YouTube video.
Now, this might not be of interest to some of you, but it could be fascinating to others… I know for myself as a creator, I love getting a sneak peek under the hood of how others run their content creation machine.
As you know, my personal YouTube channel has grown over 125,000 subscribers in just about 6 months. And the key to this growth has come from this process that we have now honed.
So, here’s that process.
TWEETABLE QUOTE:
“We put a lot of time and energy and intentionality into getting the right shot. We’ll take hundreds of shots and only use one. And it might seem like overkill to put that much time and energy into into the thumbnail, but in reality, it’s the most important thing because if you can’t get people to click, then that’s it.” – Anthony Vicino
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Episode Transcript:
Here’s How We Make Our YouTube Videos
[00:00:00] Anthony: What is up everybody? Welcome back to the podcast. Uh, today I want to give you guys a little bit of a behind the scenes, uh, talk through the process that we go through when making a YouTube video. And this might not be super interesting to some of you, but it might be fascinating to others. I know for myself as a creator, I love getting a sneak peek under the hood of how others, uh, run their content creation machine and like what that actually looks like.
Uh, I was, I was thinking about this the other day because. I was scripting out a YouTube video and I was like on hour three or four of, of the process, and I was like, man, I started to think about all the different moving parts that go into making a, a YouTube video these days. And I was like, there’s a lot of work.
Uh, so from a high level, like it probably takes me four to five hours. To script a a 20 minute YouTube video, and I usually sit down on Sundays and have the entire afternoon blocked off from like one till five to try and get this done in [00:01:00] one shot. But it’s hard. It’s hard because I spend a lot of time thinking very hard about what I wanna say.
Trying to say it in an interesting way, and then really flushing out the language. So, it, uh, communicates exactly what I want it to. And so that process is very hard. It’s very time consuming. A a 20 minute script for me is about 3000 words. So four thou, uh, four hours divided by 3000 words gives me, you know, like 800 words an an hour, which, um, is slow based on what I can write for fiction.
But I’m going through as I’m writing and I’m, I’m reading it out. a lot because when I script, I script word for word and then I put it on a teleprompter on the camera. And then when I’m reading, like what you guys see on YouTube is just me reading the script. And in the past I’ve done it off script. Like right now I’m off script.
Like when I’m on Instagram, I’m usually off script. And when I’m doing short videos, you know, on the YouTube channel back in [00:02:00] the day, a lot of people don’t realize this cuz the channel started blowing up last October, but. , we were releasing multiple videos per week for the last couple of years, but they, they lacked the same intention and quality.
We weren’t doing the same level of editing. The thumbnails, the title, all that stuff wasn’t like to the same level that it is now. And, but one big difference was, , I would just get on camera and just start talking. I would have like an idea in the same way of like this podcast of what I want to address. I didn’t necessarily know exactly what I was gonna say.
And so it was kind of, it kind of meander and kind of go off script. Like, you know, there wasn’t a script. And what I found is that when I script, it’s much tighter. The message gets crossed much more clearly. It’s, um, just much more effective overall. But it, it also takes a really long time to script. So it takes me about four hours.
on a good day. , sometimes it takes more. I don’t wanna admit that, but it’s true. So then, outside of that, then we will spend about an hour getting [00:03:00] B-roll. So Nik and Axl, they’ll come over, we’ll go walk the streets or you know, we’ll go to an event and do something, some activity, and we’ll spend about an hour getting B-roll footage that can then be spliced into the video throughout.
We’ll spend about another hour. Just on the thumbnail doing market research and, and trying to find other thumbnails that have performed really well for other creators. And then we’ll do our own kind of riff on it, our own take. And then we will, we will go to a location that we think could be the right spot for the shot.
We put a lot of time and energy and intentionality into getting the right shot. We’ll take hundreds of shots and only use. and it’s, it might seem like overkill to put that much time and energy into, into the thumbnail, but in reality, it’s like the most important thing because if you can’t get people to click, then it’s it.
It doesn’t matter how good the video is, nobody’s gonna watch it. So it’s like that whole people don’t judge a book by its cover. Oh, yes, they do. So if your cover sucks, doesn’t matter. It doesn’t matter. If you’ve got the best story in the world, nobody’s gonna read it. So we. About [00:04:00] an hour on the thumbnail.
And that’s just on getting the shot, not even on the editing, which, uh, I’m not even sure how long it take. It takes Nik. I’m sure it takes him a while cause he thinks about it a lot. And then we take about, it takes me about an hour to record. And actually it probably takes me longer, honestly it takes me probably two hours cuz I gotta set up all the equipment, I gotta get the shot just right.
I’m not a professional photographer or anything like that. So it’s a lot of trial and error. And then when I sit down to do the script, I can usually, when I’m, when I’m. Going through the, the teleprompter, it could take me about 30 minutes to get through a 20 minute script, couple of flubs here and there, gotta go back.
I forget to push record, all sorts of stuff. But it takes about another hour for that. And then I actually don’t know how long it takes for the editing process for Thomas and Nik to do this, but I would have to imagine it’s about four hours. It probably takes them as long to edit as it took me to script.
So then you, you do the math on this and it’s like, man, this is like 10 to 15 hours of. Crammed into a single 20 minute video, which is a lot of time, a lot of energy, [00:05:00] um, not to mention a lot of money. It’s, it’s pretty expensive to make these, these YouTube videos. Awesome. But that’s you at the end of the day.
Is it worth it? I think it is. a hundred percent. Not because of like any monetary benefit, but because it’s awesome to do awesome things and to make work that you’re proud of. And as somebody that identifies as a creator, like it feels really good when you make something awesome. So I just wanted to give you guys that little sneak peek.
Um, maybe someday I’ll do like an actual video walkthrough and show you guys the equipment and show you the setup and. Give you a behind the scenes actual sneak peek of, uh, a recording process that might be interesting. Let me know if it would be like, shoot me a message or leave a, a review for this podcast and let me know.
Like, is that something that you’d like to actually see? If it is, uh, we’ll try and work it into the books. Otherwise, oh, this, this is a little bit different of a, of a podcast episode today. Hopefully it brought you a little bit of value. If it didn’t, then, you know, come back around these parts tomorrow I’ll try again.
But until then, my friends stay hyper-focused.
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