How to Structure Coaching Program for Maximum Impact

So if you’re a coach or your consultant, one of the issues that you’re going to run into, inevitably, is that you only have so much time that you can exchange one on one and working directly with a client, and that’s the way that you’re going to be able to add the absolute most value to a prospective client’s life is to, like, actually be giving them your time and your energy. But if you’re trying to scale a business, it’s going to be very hard to grow past, I’d say, low six figures, like 300, $400,000 a year, if that is your primary business model, because there’s just so many hours in the day that you can dedicate towards one on one coaching. And so I was in a coaching call the other day with one of my students, one of my one on ones, and I don’t take very many one on one students, because again, it’s not a great way to scale, but it’s a good way to keep your blade really sharp. So I like to take on a couple of clients every quarter. And I was working with this gentleman, helping him design and work out his offer, his package that he wants to put together, because he’s a coach and he’s a great coach, he has a lot to offer, but he was struggling to figure out how to break through and how to really start to scale because he’s running into all the same issues that we inevitably run into, which is so many hours in the day. If you’re the one that’s having to be sitting in with each client and delivering on the product, then you’re only going to be able to help so many people. And there’s probably an upper limit to how much you can charge for your services, you know, depending on what the type of service is. If you’re like a fitness coach, probably an upper end to how much you can charge there.

If you’re an accountant for some kind of finance coach, maybe you can charge more because how much you’re able to save the client in terms of monetary bottom line is greater, but you’re inevitably going to run into a ceiling in that model. So we’re brainstorming and saying, okay, what can we do here to expand this out, to make this into a model that you could easily scale into low mid seven figures and that’s sustainable, that can deliver a consistent result to your clients. And the answer is group coaching. Truly, instead of doing one on one coaching, which is very valuable, it’s probably the most valuable thing that you can do for the client, group coaching is a close second. In a lot of ways, it’s actually even more valuable, which I’ll explain in a second, but for you as the coach or the consultant, it’s more valuable because you can get a group of people together, right? Instead of spending 10 hours doing 1 hour coaching sessions with ten different people, you can bring all ten together and do 1 hour of coaching or 2 hours of coaching and service all ten of them simultaneously. The beauty of this model is the fact that group coaching allows you, in a lot of cases to deliver more value to the group than when you’re working with them one on one. And what I mean by that is when you’re working with people one on one, you’re only helping solve the problems that they’re aware they have in that moment. Whereas when you’re doing group coaching, the way that I like to format it at least is, hey, okay, here’s what we’re going to cover broadly today.

This is the scope. You know, maybe, you know, one of the three legs of every business. Maybe today we want to talk about operations or marketing or finance, right? That’s going to be the lens through which we think about today’s session. But what are the specific questions or issues that you’re facing within your business right now as it pertains to marketing, getting more customers, or converting those customers in, or those leads into customers, right. Or what is the issues that you’re having right now around financing? So we’ll collate all those questions from all the people in the group. And the thing is, as people are asking those questions or they’re bringing up the issues that they’re facing in that moment, a lot of times you as the other student in the group, you’re like, oh yeah, I have that problem too. I just wasn’t thinking about it. Or it might be a problem that you run into soon, but you’re not quite there yet.

And so going through that coaching process in a group can be very valuable to touch all the different things rather than putting out fires immediately as they come up. This gives people a little bit more fuller view. Now, the issue that my student was running into was, okay, well, I put together this twelve week coaching program. Should I structure this so that I only bring in people once a quarter or like into cohorts? Right? I only let twelve people in at a time. We run through the twelve weeks and then I do another launch for the next cohort. He’s like, that’s really exhausting. It’s really exhausting. To do the launch, then fulfill, model launch, then fulfill.

And it’s easier if you just have an ongoing rolling enrollment, right. And it’s nice that way too, because as people are interested, you don’t have to put them off for a couple of months and then potentially lose that sale. So there’s a lot of benefits to doing the rolling engagement or rolling enrollment. And the question then is how do you coach everybody if they’re coming in at different points on the timeline? Right? If it’s a twelve week program and you’re letting people in on a rolling basis, well then in week one when you’re doing your coaching call and you’re talking about this thing and then somebody comes in in week three, they’ve missed everything that came before. So how do you deal with that? And the answer is simple. The coaching calls is not where you’re actually teaching the material. The coaching calls are where you’re helping the students apply the materials to their unique context. Big difference.

So instead of sitting in on those coaching calls and saying, this week I’m going to teach you everything that you need to know about finance and running a p and l or your balance statement, right. The goal is that your students will have already consumed the modules, the content before that, right? And they come to the coaching call with questions or ways of applying it or questions that they have about how to apply to their particular situation. But you should never be in those group calls teaching the material for the very first time. You should be figuring out how do I add context to this person individually. And by doing that, you have students who come in ready, they already have consumed the material, so they’re asking better questions rather than learning it for the first time in that call and then trying to generate questions. So that’s the way that you handle that with the rolling engagement. And I love that model a lot more personally. Rather than running twelve week cohorts or doing the one on one, because you can get 15, 2030, 50 people into a group coaching call, you can add a ton of value, a lot of context for everybody.

And it’s what we call co learning. So everybody is learning simultaneously things that are going to be applicable to their business at some point, but specifically in that moment, we’re helping a student figure out how they can get over the obstacle that’s in front of them. And when you do this correctly, you can add a tremendous amount of value and you can charge a premium for it still. And everybody walks away being like, this was a really good use of my time and my resources, and they’re really psyched. So if you’re a coach or consultant, give that thought. Give that some thought. I highly recommend you explore that if you want to learn more about models for structuring, coaching, or consulting or your business. If you want to talk more about pricing structures and how to deliver on products, then you should join the beyond the apex community.

We do a group coaching just like I just described here. Every week we get together. You bring the issues that you have that are facing inside of your business. We troubleshoot them in real time. We have a massive library of trainings that are going to help you in all the different areas of your business, ranging from, you know, the mindsets, the beliefs, the skills that you, as the entrepreneur, the pilot of your rocket ship, will, will need to have. We talk about how to build that rocket ship, which is, you know, the how to get customers, how to deliver product to them, and then how to maintain cash in the bank so that we don’t go bankrupt. And then finally, how to take that ship, take ourselves as the pilot of that ship, and how to get to our ultimate destination, wherever that might be. So if that’s interesting to you, go to beyond theapex.com.

You can apply there. If you’re a good fit, we’ll reach out and we’ll have a conversation, do a strategy call, make sure that we can actually help you. Because we only want to take students that we are guaranteed. We 100% believe we have the ability to help. So if that’s you, go check it out and we hopefully see you there. Otherwise, keep tuning into these. These episodes are completely free. And all you have to do, all I ask.

I lied. They’re not completely free. There is an ask. All you have to do is go leave a review and share this with somebody that you think would get some value out of it. Is that too much to ask? No, of course not. So we’ll see you in the next episode. I appreciate you guys. We’ll catch you then.