How To Use Social Media to Build a $1M Personal Brand
The Amplified Impact Podcast
February 15th, 2023
Leverage social media and take your personal brand and business to new heights.
In this episode of the Amplified Impact podcast, Anthony shares his journey of using social media to build his personal brand and thought leadership platform.
He highlights the power of social media as a free resource for new business entrepreneurs and emphasizes the importance of overcoming obscurity.
He also shares his experience of building his personal brand and ramping up his social media presence, including Twitter and YouTube, over the years.
He provides insights on the misconception of overnight success and the importance of being social on social media.
He concludes by sharing his thoughts on how to effectively leverage social media for business and personal growth.
TWEETABLE QUOTE:
“When you’re first starting your business or your personal brand, the thing that we all have to overcome is obscurity. You might have the best product in the world, but if your customers don’t know it, you can’t serve them. You can’t do business with them.” – Anthony Vicino
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Episode Transcript:
Anthony: [00:00:00] And what’s up everybody? Welcome back to the podcast. I’m super jazzed to have you here. Today we’re going to talk about a topic, which, if you’re an entrepreneur, you’re building a business, a personal brand, a thought leadership platform, this is going to serve you very well, especially if you’re using social media to get out the word.
Anthony: Now for a little bit of, little bit of context, I believe social media is one of the most powerful resources out there for a new business entrepreneur, thought leadership, personal brand, all that. Like, I think it is this untapped gold mind that we all have. The ability, if you’re listening to this podcast, you have internet, you have access to devices that would enable you to go on the social media and use these platforms for free, right?
Anthony: Like Facebook, Instagram, Twitter, YouTube. These are, these are free. Platforms with incredible distribution power. And so when you’re first starting your business, when you’re first, you know, starting your personal brand, the thing that we all have to overcome is obscurity. It’s the [00:01:00] fact that you might have the best product in the world, but if your customers don’t know it, Then they can’t, you can’t serve them.
Anthony: You can’t do business with them. And so the first thing that we all have to, to figure out is how do we overcome obscurity? And for me, my personal journey on this front, began a couple of years ago when I exited escape climbing, like the day-to-day activities there. And I went to start this new endeavor, which was Invictus.
Anthony: And what I realized as I made that transition, before I had exited a number of businesses, and then I had just, I had gone and started like another product business. And that’s a very different world from what I was getting into with Invictus, which was, you know, we’re raising capital, private capital for our real estate deals, which meant that in a very real way, what people are buying into is me as the person, as the operator, as the, as the team capable of, running the assets, right?
Anthony: And so, I, I went from selling products to now more or less a service. And what I realized as I, as I made [00:02:00] that jump was that in the years past, in businesses prior, I had built them in a way where I was behind the scenes. I wasn’t the face of the company. We tried really hard to build the brands to be, standalone brands that weren’t tied to a person.
Anthony: And this was great for, for those companies, but very bad for me in a personal sense, which meant, that as I would move from project to project, it was like starting all over. Right. Like I had to get the flywheel going because maybe people who knew me at escape climbing and in the rock climbing industry, you know, they knew me well there because I’d been in it for a number of years and built, we had built this business, but then as I transitioned to real estate, nobody knew who I was.
Anthony: Right. And it was the same like before that with window washing and other things. It’s just like, You, you have this reputation, but for me, I kept leaving that reputation behind as I would start new projects. And so I decided, okay, I’m going to need to, I’m going to build up my personal brand, my thought leadership platform so that people know who I am, largely in what I do.
Anthony: You know, entrepreneurship, real [00:03:00] estate, investing mindset, hyperfocused, all that stuff so that I can leverage that personal brand when I leave one endeavor for the. Okay, so that makes the flywheel already going. Now I just need to pivot it and turn it in a particular direction. So I got really serious about using social media.
Anthony: I would say in about 2020. That’s when I, started putting out regular content across all the different platforms. And then in the last year, in 2022, this is when we really ramped it up. And, you know, we, we started going hard at Twitter in particular, and YouTube. And now here we are in 2023 with this podcast, right?
Anthony: And so it’s been this constant e. And growing. And one of the things is, I, I get a lot of feedback from people recently, which is like, they see this, kind of like. Growth trajectory where it seems like everything’s growing really fast. Like our Twitter’s taking off, our YouTube is blowing up all that and it, it makes it look like it just kind of came out of nowhere.
Anthony: And so it can be really hard to see that there was like years of building [00:04:00] up to get to that inflection point. A lot of content that just went out into the void and nobody ever saw, nobody ever resonated with enough to even leave a comment or anything like that. And so often, often by the time you see that one hit wonder or like that, that overnight success.
Anthony: Like they’ve already put in the 10 years of hard work behind it, right? And so that’s one thing, but two is if you do want to leverage social media to build your thought leadership platform or, you know, make your business more, profitable. The, the thing that I see every, like most people completely getting wrong on this, is they’re not being social on social media, which is like really silly to have to even say.
Anthony: Like, as I say it, I’m like, oh, this is really dumb. You guys are probably going to think like, obviously, but here’s the thing is like, how many people do you see where they’ll make a post, they’ll shoot a video, they’ll put it out there, and then they won’t respond to any of the comments. Like people will have questions, they’ll leave [00:05:00] feedback, they’ll say nice things in the comments, but nobody, like, you’re not responding to anybody.
Anthony: And so you go through the comments and you’re like, oh, really? What this feels like is like you, you decided to throw a dinner party and you invited all your friends over and you made this beautiful meal, and you spent all this time in the meal as like the video or the, the post or whatever. And then you go and you throw it down on the, on the table, you give it to everybody, and then you disappear into the basement for the evening.
Anthony: You don’t even sit around to see them enjoy it or hear what they had to say if they liked it or didn’t like it. You, you don’t stay for the conversation. So you’re, you’re using social media. Not to be social, but you’re using it as a, as a mega horn to yell at people and say like, here’s my message by my thing.
Anthony: Look at me. Look how awesome I am. And you’re completely missing the fact that like, your goal isn’t just to necessarily be known by everybody. It’s, it’s to build like meaningful relationships that can be transitioned into, you know, I you, if you’re in the context of a, of, of a business into like a customer relationship, [00:06:00] I, I find that the people who struggle to grow on social media, they’re just fundamentally doing this wrong.
Anthony: They’re putting out content and then they’re just piecing out. And this came to mind recently because, somebody commented on one of my YouTube videos, And, and, and then somebody else commented on Twitter post because they had noticed this too, was they’re like, you respond to literally every single comment.
Anthony: And I was like, I try to, you know, and, and across all the different platforms on any given day, we, I probably get a couple hundred comments. No, I’m not. And I respond to all of them, but I’m not like leaving like really deep, thoughtful comments and replies to everybody. But I am trying to make everybody be seen, trying to let them know that I hear them and I see them and I appreciate them.
Anthony: And it just goes a really long way for deepening the trust of relationship with your audience. And so if you want to grow on social media, like. Be social. I don’t know how else to put it. It’s, it’s that simple. If you’re currently one of those people who’s just dropping the content and then not going back in to engage with people, like you’re [00:07:00] leaving all the opportunity on the table and so.
Anthony: I hope that serves you guys. I hope that’s a new framework and, and I, I hear people in the background. I hear you screaming like, yeah, I just don’t have the time. Like, how, like responding to a couple hundred comments a day, like that takes time. I get it. It takes time. I try to gamify it like with everything, with all my tasks.
Anthony: I try to give myself a time limit. I try to get through them as quickly as possible. I’ve tried to systematize it so that I know exactly how to get through them with shortcuts and, and key, key strokes as quickly as possible. . But at the end of the day, you just got to put in the work, right? Like it’s, if you want to be elected president, you got to show up in Iowa and shake some hands and kiss some babies, or, you know, shake some babies and kiss some hands.
Anthony: Whatever you want to do. Like it all can work, but you got to show up and you got to be social. So that’s the takeaway. If you want to grow your business, your personal brand, your thought leadership platform more quickly, if you want to get traction on social. Start being social people start engaging. And with that, if you’re listening to this, I would love to hear from you.
Anthony: Let’s be social. Reach out to me on, in all any of the platforms, really DM [00:08:00] me, shoot me a message, share the content with somebody that you think would get some value out of this. Tag me in it. I will, I will almost certainly hop in and say thank you. I’ll comment. I’ll be there. And I just want you guys to know I appreciate you.
Anthony: So yeah, that’s all I got. As always, guys and gals, stay hyper-focused and I’ll see you in the in the next.
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