Scaling to 7 Figures Hack
The Amplified Impact Podcast
September 1st, 2023
In this episode, I’m sharing a powerful hack that helped me scale my first seven-figure business to seven figures in just 12 months.
This hack is all about getting more reviews for your business.
I know what you’re thinking: “Reviews are important, but they’re hard to get.” And you’re right.
Most people don’t leave reviews unless they’re really unhappy with their experience.
But there’s a way to get more reviews, even from your happy customers. And it’s all about timing and scarcity.
This hack has worked wonders for my business as I now have over 100 reviews on Google, and it’s helped me attract more customers and grow my business.
If you’re looking for a way to get more reviews for your business, I highly recommend trying this hack.
It’s worked for me, and it can work for you too.
TWEETABLE QUOTE:
“And I think if you work harder for the review than you do the sale, it’s only a matter of time. Then you have more sales than you can handle.”- Anthony Vicino
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Episode Transcript:
Anthony Vicino:
Yo, what’s up guys? I want to share with you a really powerful hack that we used. This was about a decade ago when we were building our very first seven figure business, which was a window washing company. And we managed to scale to seven figures in about the first twelve months washing windows, which is a whole lot of windows. And one of the things that really helped us do that well let me rewind, this is gonna work regardless of what industry you’re in. Also it’s critical that you do this. This step in the beginning, getting customers is hard. You’re going to be out there grinding and be knocking on a lot of doors. You’re going to be sending a lot of cold emails, cold DMs, you’re going to be creating all your organic content.
Anthony Vicino:
There’s all sorts of different ways you can get leads and it’s going to be hard in the beginning, but once you get those leads, you need to do a very particular thing with them. You need to use that lead to help you get the next one. And there’s two ways that you can really do this. You can either ask that customer for a referral or you can ask them for a review. I don’t recommend doing both, but those are the two things that you should be doing after you’ve fulfilled on the service is saying, hey, do you know of anybody else? Would you be willing to make a connection? And if so, I’ll give you a discount or I’ll give them a discount if they end up using me. That’s very powerful because now can turn one customer into two. The second thing is it’s a little bit more low key. If you don’t think you’re going to be able to get a referral out of them or it’s just not the right type of business for that, then you can say, hey, would you mind leaving a review? This is the one that I want to talk about right now because I think regardless of what business you’re in or your product that you’re selling, you need to get to 105 star reviews as quickly as possible on whatever platform it is that people tend to go to to find your service.
Anthony Vicino:
So that could be Google, could be Yelp, it could be Amazon. You need to get to 100 as quickly as possible because in my experience, something magical happens when people see a 105 star reviews. Their brains just go, oh yep, that must be good, right? Most people aren’t actually reading those reviews, they’re just checking to see the quantity and the general vibe. And so you need to find a way to get to 100 reviews as quickly as possible. Now the problem is generally the people who are likely to leave a review are either disgruntled, they’re not happy, and that’s going to hurt your reviews, or they’re raving fans. But the problem is, raving fans, they are far less likely to go and leave a review than the critics are. So you need to be proactive. And the strategy that we used, in full disclosure, this strategy is not condoned by Yelp or Google.
Anthony Vicino:
They say, don’t do this. But in my experience, in the beginning when you’re starting your business, you’re better off breaking the rules and getting traction than you are just playing by the rules and waiting for it to organically happen. Because truth is, nobody’s organically going to go and leave a Yelp review and a Google review. It’s going to be very few and far between. It’s going to be hard for your company to grow in the beginning when you have nothing to lose. You can afford to play outside the lines a little bit. I’m not saying like break laws or anything like that, but technically what I’m going to describe to you here does violate Yelp’s terms of service. In my experience.
Anthony Vicino:
They don’t actually audit it. It doesn’t actually affect anything. They just put it out there as a scare tactic. Google does not actually have any issues with what I’m going to share with you here. Amazon isn’t the biggest fan of it. I don’t think they actively discourage it. But they also manage the reviews to make sure that it’s a curated experience and people aren’t gaming the system. What I don’t recommend is you do not go and you pay for reviews by going to fiver.
Anthony Vicino:
And paying a guy to leave 100 reviews and he goes to his click farm, that is a no go. I only want you asking actual customers that have paid for your service to leave a review. And to do that. Here’s the trick that I used, and it’s very, very effective. It’s when you’re collecting payment at the end of the job. So in my case, with window washing at the end of the job. Hey, we all finished all the windows. Come, let’s walk around.
Anthony Vicino:
Let me know what you think, see if there’s any problem spots, we can fix it for you before we take off. Cool, good to go. It’s going to be $250. But hey, actually, I’ll make you a deal. If you could do me a favor and just go to Google right now and just drop a review. Doesn’t have to be a five star. Just tell me, just leave a review of your honest experience. Like no pressure.
Anthony Vicino:
I’ll just knock off 10% of the bill right now. If you just pop open the app and do that. Most people, when you phrase it like that, like, hey, no pressure. And it doesn’t have to be a five star. Just anything is going to help us grow. Truly, most people are going to be willing to help you out because they understand like, oh yeah, this is important. If you did a good job, you went around the product with them, made sure that they were actually satisfied with it. Most people are going to be happy to do that.
Anthony Vicino:
And what happens when you do it right at that moment when you’re collecting payment at the very end? It’s a one time offer. You’ve introduced urgency and scarcity, and that, coupled with you physically standing in front of them, means that there’s a high in conversion rate. And so I found this to be a very, very easy way to get to 100 reviews very, very quickly once I got there. Now, it was no longer a matter of asking people quite so actively. Anything that comes in above that, I think is nice. But the difference between 105 star reviews and 150 or 200 in the consumer’s mind, I don’t think it really plays a factor. But there is something magical that happens once you get over 100. So the goal is to get that social proof as quickly as possible.
Anthony Vicino:
And I think if you work harder for the review than you do the sale, it’s only a matter of time. Then you have more sales than you can handle. So go use a strategy. Go implement it right now, because it’s been very, very effective in all my businesses. So hope you got some value out of this. As always, guys and gals, I appreciate you being here. I’ll catch you tomorrow. But until then, stay hyper focused, my friends.
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