What the Hell Happened, Anthony?
The Amplified Impact Podcast
January 28th, 2023
In this episode of Amplified Impact, Anthony dives into the reasons why he took a break from recording, the challenges of running a real estate business, and balancing priorities.
He explains that his goal for the podcast is to provide daily easy to consume episodes that would give the listeners inspiration and ideas for productivity, building businesses, and real estate investing.
Anthony shares that he had planned to release a large amount of content in reserve so he could take a break without leaving listeners hanging. However, due to a busy schedule, specifically closing a string of 11 transactions for Invictus Capita, he had to put the podcast on hold.
Anthony goes on to explain how, as an entrepreneur, one must be able to hyper-focus on the things that matter most, and how this forced him to adapt, pivot, and overcome the challenges of balancing priorities.
With the transactions closed, Anthony is excited to come back and continue providing valuable insight and strategy to help listeners achieve their own goals.
TWEETABLE QUOTE:
“As an entrepreneur, you have to be able to hyperfocus on the things that actually matter and would move the needle the most.” – Anthony Vicino
LEAVE A REVIEW if you liked this episode!!
Let’s Connect On Social Media!
instagram.com/theanthonyvicino
Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.
Learn More About Investing With Anthony
Invictus Capital: www.invictusmultifamily.com
Multifamily Investing Made Simple Podcast
Passive Investing Made Simple Book: www.thepassiveinvestingbook.com
Episode Transcript:
Anthony: [00:00:00] And welcome back to the podcast guys. Now, it’s been a really long time since I’ve recorded my last episode. In fact, right now it’s November, 2022. And the last time I recorded was back in May, and the whole goal of this podcast was to release a daily episode between five and 15 minutes long. Something that could be quickly and easily consumed, give you inspiration around productivity, around building businesses, investing in real estate, something that you could listen to on a quick drive or a walk around the block to just kind of like reset and get some, some new ideas, new inspiration for your, for your day and whatever you’re working.
Anthony: Now to, to release a daily podcast is like quite the endeavor. Like it’s a lot of work. And so I set out at the beginning of the year just to create a ton of content that I could have in reserve so that if I ever wanted to take a month off, I could do that. And we’d still have content going out there.
Anthony: Cause I don’t want to like start this thing and then leave you guys hanging. Well, that’s exactly kind of what happened. Like, I didn’t start it. I, I recorded a ton of episodes around 40 or 50 [00:01:00] episodes. And then in May I got really busy, really busy. I had to make a, a conscious decision because I wanted to launch the podcast in June, July.
Anthony: But at that time, Invictus Capital, which is our real estate private equity firm, we put about 40 million of real estate under contract. And so the next six months were very much consumed with closing the string of 11 transactions. And it was a very big, large, deal for us. You know, before that we had about 40 mi, 30 million of assets under management.
Anthony: So this was effectively doubling us. And one of the things that I say over and over is that as an entrepreneur, you have to be able to h hyperfocus in on the things that actually matter that are moving the needle the most. And a lot of times that means as the CEO, you’re, you’re going to feel as though you’re standing in a room with like a thousand open doors and your job is to close 999 of them and find the one door to, to rally the team to run through with gusto, [00:02:00] and determination.
Anthony: And you can always turn around and pivot and come back and go through a different door, but you can only go through one door at a. And so I preached this message all the time about like focusing in trying to do less better, and I found myself with this quandary, which was okay with everything that I had on my plate and everything that I was working on.
Anthony: I didn’t have the systems or the processes in place that would. One, allow me to put this pro podcast out on a consistent basis without the, the stress of having to do a lot of the work myself. And so that was one I, I didn’t want to take on more work that was going to require me to do everything. I wanted to be able to create content and then give it to the team and they could process it and put it out to you guys.
Anthony: However, where we were at then that, that phase of our growth, I couldn’t put that work onto the team yet. It just didn’t make. It was too much. And our priorities, our focus needed to be on closing those transactions because the thing there is, while we are very good at what we do at Invictus, and it starts to get boring at a certain point, [00:03:00] until you can, until you have systems and processes in place that you are no longer needed in any capacity, then you really need to stay focused on that thing until it’s autonomous and self.
Anthony: Self-running and our business wasn’t that. And so I needed to make a decision to say, okay, I’m going to put a pause on this podcast. I’m going to come back to this. Like, it’s still something I really want to do. And, but that just wasn’t the right time. Well, now is the right time because we’ve closed up all these transactions and now through that growth cycle, what ends up happening is you go through these growing pains that force you to adapt, to pivot, to overcome, to, to, to evolve, right?
Anthony: And so it’s like going to the gym, you put more strain on your muscles, you overexert them, and now they have to repair themselves. They have to regrow and come back stronger. And that’s what happened in this case for us at Invictus, where when you go through that growth cycle, it forces you to grow stronger, which we.
Anthony: Escape climbing did the same thing. My, my a different business I was involved with a number of years ago [00:04:00] where in 2020 we went through this insane growth cycle because of covid and, and the effect that that had in closing all the climbing gyms. As a result, everybody went home and wanted to build a climbing gym in their backyard, and so we were one of the only manufacturers who could deliver direct to the consumer.
Anthony: As a result, our business exploded. And it put a lot of strain on the systems, but it also gave our team the opportunity to rise to the occasion, which they did. Now, on the back end of that, I realized, oh, I’m not really needed in here anymore. The systems have been, built in a way that I’m kind of redundant.
Anthony: It’s the same with an Invictus right now. It’s like we’re getting more, more to the point now where the team is like, awesome. We got the systems, the processes in place to continue growing, which gives me the bandwidth to pivot a bit and focus in on these other projects that give me a lot of, fulfillment.
Anthony: A lot of. . And so this is where the podcast comes in. This is where amplified impact, where we are now, where now we have the team in place, we have the [00:05:00] bandwidth, which is probably the most important thing because I want to be able to give you guys my best. we have all that in place to be able to continue delivering.
Anthony: And so I apologize that a lot of the early episodes are going to look, feel very disjointed because there’s a bit of a gap. and compounding that is the fact that we, we lost about half the episodes. We recorded maybe 40, 50 episodes and they got corrupted. And so at the beginning of the year, I did like 21 takeaways from 2021, and I think a lot of those episodes got lost.
Anthony: And so I don’t know how many of them are actually saved or anything like that. So I really do apologize for that. Guys, that content’s just gone. There’s nothing we can do about it. We just need to move on, create new and, and, and do better next time. But I appreciate you guys being here because I’m, I’m really excited about the future of this podcast and just a couple other projects that I want to mention to you guys because in, in addition to Invictus just growing like gangbusters and doing fantastic, you know, We’re, we’re at this, at this point in the market cycle in real estate where it maybe doesn’t make a lot of [00:06:00] sense with rising interest rates and just a lot of the, the froth that we see in the market and the disparity between seller and buyer expectations maybe doesn’t make a lot of sense just to go out there buying a ton of stuff right now unless the deals just make really good sense.
Anthony: And so, one of our intentions for the. Quarter and going into 2023 is just to sit on our hands and, and, and just operate the assets that we have currently, which is going to free up a lot of bandwidth to, to create a lot of the things that I’ve been wanting to create for a long time but haven’t had the opportunity.
Anthony: This time is, is a limiting variable. So a couple of things I’m really excited to be launching here in the next month or two is beyond the apex.com. This is, A one-stop shop for everything about peak performance, about hyper-focus. It’s about people that want to live beyond the apex. They want to go beyond.
Anthony: They want to see what’s out there. They’re, they’re adventurous, they’re peak performers. They want to be their very best version and see how close they can get to that, that perfect version of themselves. And that is going to be really, it’s going to be an [00:07:00] awesome hub. I’m really excited. Amplified Impact, the podcast is going to live underneath Beyond the Apex in.
Anthony: We’re going to be launching a whole bunch of courses designed. How to optimize for things like your focus. So the Hyperfocus Masterclass, which is going to be coming out, that’s, that one is probably already out by the time you’re listening to that. So this episode, so you can go to beyond the apex.com/hyperfocus.
Anthony: Go check that out. That is an incredible resource where I just distill everything that I’ve learned over the last, you know, 20 years of battling my own ADHD to get out of my. And like, get shit done. So like that’s all the systems and processes and science that I know, and I know it can help you guys.
Anthony: So that’s a really awesome resource. We’re going to be talking, we’re going to be doing deep dives into the four spheres of influence. doing a course on that around how to, not just how to, but what aspects of our mindset, health, wealth, and skills we need to be focusing on to, to develop. going back to the hyper-focus real quick, another thing I’m [00:08:00] really excited is we’re creating.
Anthony: Three things in conjunction with that. One is an app that you can use every single day. It has a bunch of different features in there. like a hyper-focused weekly planner. There’s a Pomodoro timer. There’s community aspects. You can get all the content, plus daily learnings and like insights delivered straight to your phone.
Anthony: There’s going to be a private community, which is pretty awesome. I’m, we’re ex we’re launching this in the next two weeks, depending on, you know, for us, when I’m li when I’m talking right now, it’s about two weeks. When you’re listening to this might already. Actually, it’ll probably be out because I don’t think this podcast is actually going to go live until January, 2023.
Anthony: So, it’s already out there. Look at me, I’m, a time traveler. And then, oh, we’re creating a hyper-focused journal, which is going to be badass because if you’re like me, I have a, I just have a, like a stack of journals at all times. This one is going to be around the, the productivity system and, and task management system that I personally use, which includes my Five to Thrive, three to do two to.
Anthony: [00:09:00] And it’s going to be laid out. This is going to be, this is a really cool project. It’s going to be laid out in a way. You can plan your perfect optimized day every single day to get the most out of yourself, which I think, is pretty cool. I’m pretty excited about that. And then in the later half of 2023, I’m working on the book, the Hyper-Focused book, which is, you know, for people that want to consume videos, we got videos if you want to listen audio, we got that.
Anthony: People want to read and go really deep. you know, writing is where my heart. And so I’m really excited about what the next year brings for us guys. But I just wanted to pop in here, give you a, a lay of the land, explain what happened, why there’s a gap, why it’s a little bit confusing, and just say, I really appreciate you all being here.
Anthony: Thank you so much for ser seriously, it, it means like the world to me. All the positive feedback that we’ve been getting leading up to this and people, just the excitement that they have around this podcast. So thank you for being here, guys. And remember, if you got value out of this, just do me a favor, share it on social media, share it with somebody that you think would get value out of it.
Anthony: I really appreciate it. We’ll see you.
This Week On YouTube
These 3 Daily Habits Made Me A Millionaire in 3 Years
Whenever you’re ready, here are 3 ways I can help you:
1. Unleash your hyperfocused mind to dominate life, business, and everything in between? Here’s how:
→ The Hyperfocused Masterclass: the exact system I used to overcome ADHD, write 12 books, build 4 businesses, and acquire $70M of real estate.
There are a handful of spaces left in The Hyperfocus Masterclass for those who want to snag the early bird preorder special discount of $49.
Email anthony@anthonyvicino.com to let me know you want on the waitlist.
2. Learn to passively invest in commercial real estate with better returns, less risk, and zeo hassle.
→ Invictus Capital: my real estate private equity firm.
→ Multifamily Investing Made Simple: Top Apple Podcast.
→ Passive Investing Made Simple: Amazon Best Selling Book with 100 5 star reviews.
3. Want more like this? Check out these 3 popular articles from the vault:
